The Challenge

ArtCoiffure, a local hair salon in Biel, was faced with the challenge of better reaching its customers digitally, improving customer service and generating more reviews. In addition, better appointment organization was necessary in order to serve more customers efficiently and to enforce higher prices. The salon was looking for a solution to optimize customer communication while increasing customer satisfaction.

The solution with Kligg

Kligg provided ArtCoiffure with a comprehensive digital solution that was perfectly tailored to the salon’s needs. By implementing QR codes for one-pagers and introducing a convenient booking tool, ArtCoiffure was able to improve customer engagement and optimize the customer experience.

The following measures have been implemented:

• One-pager for the salon: The one-pager bundles all important information such as social media profiles, review sites, and booking features, giving customers quick access to these resources.
• Aesthetic QR codes: These have been placed in the salon in visible places such as the reception and styling stations to encourage customers to leave reviews and follow ArtCoiffure on social networks.
• Booking tool: By introducing an online booking system, ArtCoiffure was not only able to optimize the scheduling of appointments, but also to enforce higher prices, as planning is more efficient and structured.

The results

Through the cooperation with Kligg, ArtCoiffure has been able to achieve considerable success:

• More Google reviews: Thanks to the ease of use of the QR codes and one-pagers, the salon was able to collect numerous positive reviews, which led to a better online reputation.
• Increase in follower numbers: The strategic placement of the QR codes and the seamless integration of the social media profiles on the one-pagers led to a noticeable increase in the number of followers on platforms such as Instagram.
• Better customer organization: The booking tool made appointment management much easier, which increased customer satisfaction and allowed the salon to work more efficiently.
• More sales: By improving the organisation and more efficient process of bookings, ArtCoiffure was not only able to increase customer satisfaction, but also increase sales through targeted price adjustments.

Result

With Kligg, ArtCoiffure was not only able to better reach its customers digitally, but also improve the internal organization and customer experience. The tailor-made solutions have enabled the salon to achieve its goals and position itself as the leading hairdressing salon in Biel.