K-Fit fitness chain increases customer loyalty and reviews with Kligg

Strong competition and the pressure to be visible online make it essential for gyms to use digital solutions to retain customers and encourage positive reviews.

Kolumbus Freizeit & Sport AG

K-Fit is an up-and-coming fitness chain in western Switzerland with 5 branches.

Industry

Fitness Health Industry

Company size

11-50 employees

Website

https://k-fit.ch

Challenges

Increase in Google reviews, follower numbers and customer loyalty

Solution

QR codes and one-pagers for each store

K-Fit, a growing fitness chain in French-speaking Switzerland, wanted to strengthen its digital presence and optimize customer loyalty. The company had clear goals: they wanted more Google reviews, a stronger presence on social media, and an easier way for customers to access class schedules and other information.

The Challenge

In today’s digital world, it’s not enough to just offer good fitness services. K-Fit faced the challenge of bringing its offline customers into the online world to encourage feedback and reviews, gain followers on social media, and retain customers for the long term. The fitness chain needed an innovative solution to bridge the gap between its physical presence in the studios and the digital world.

The solution with Kligg

Kligg has supported K-Fit with customized QR codes and one-pagers for each of its five stores. These QR codes have been strategically placed in the visible places of the gyms, including the entrance area, information stations and changing rooms.

The following measures have been implemented:

Individual one-pagers for each branch: All digital resources have been centralised on these pages – social media profiles, course schedules, assessment pages and the website.
Aesthetic QR codes: These were designed to support K-Fit’s branding and ensure high visibility in the studios.
Strategic placement: The QR codes were placed in key places where customers spend a lot of time – e.g. at the reception, at the information stations and in the changing rooms.

The results

The implementation of Kligg’s QR code solutions led to measurable improvements in several areas:

More Google reviews: Thanks to the easy accessibility of the review pages, K-Fit has seen a significant increase in Google reviews. Customers appreciated the easy access and left more positive feedback.
Increase in follower numbers: The integration of social media profiles on the one-pagers led to a noticeable increase in the number of followers on platforms such as Instagram and Facebook.
Stronger customer loyalty: K-Fit was able to increase customer loyalty through simple and user-friendly access to the course schedules and other important information. Customers felt better informed and more involved.

Result

With Kligg’s support, K-Fit was able to achieve its goals and significantly expand its digital presence. The tailor-made solutions have not only improved online interaction with customers, but also strengthened customer loyalty in the studios.

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