The Challenge

As a new burger concept in Bern, TastyBites Burger wanted to convince from the very beginning not only with its quality and taste, but also to position itself digitally professionally. The challenge was to target a young audience, build local visibility, and at the same time drive customer loyalty and online reviews – all with lean processes and without a large marketing budget.

The solution with Kligg

TastyBites decided early on to work with Kligg to optimize the digital customer journey – from the first touch via Google to the post-restaurant review.

The following measures have been implemented:

• Digital menu as a one-pager: All burgers, side dishes and specials were clearly displayed on a mobile one-pager – including pictures, prices and descriptions.

• QR codes for easy interaction: The QR codes on tables, packaging and flyers led directly to the digital menu, Google reviews and contact options.

• Review management made easy: Guests could easily leave a review after the meal, which led to a quick build-up of positive Google reviews.

• Social Proof & Reach: Through Google optimization and linking to social media, visibility grew noticeably locally and online.

The results

• More reviews in a short time: The simple rating option led to a significant increase in positive reviews and thus to more trust among new customers.

• Stronger customer loyalty: Guests felt well looked after by the quick digital access to information, promotions and contact options and returned more often.

• Professional perception: The consistent, modern digital presentation conveyed quality right from the start and made a strong first impression – even with walk-in customers.

• More efficient processes: Whether menu information or feedback – customer communication has become much faster and more structured.

Result

With Kligg, TastyBites Burger has perfectly positioned its digital basis and is successfully using it to acquire customers, generate reviews and increase efficiency in everyday life. An ideal example of how even catering businesses can grow quickly and establish themselves in the local market with a clear strategy and simple digital tools.